Important Skills for Public Relations Jobs

Important Skills for Public Relations JobsImportant Skills for Public Relations JobsTraditional public relations (PR) skills, such as compelling writing and media relations, are always valuable. Perhaps, theyre more important than ever in todays fractured media market. But due to advances in technology additional skills, likesocial media content creation, analytics, SEO, and programming, must complement traditional skills in order to create and analyze PR in a tech world. Public Relations usually falls under communications and marketing within an organization. PR exists to shape public opinion, and more often than bedrngnis, to change it entirely. What Are Public Relations Skills? Typically, an organization hires public relations personnel in order to bridge gaps in understanding between themselves and outsiders. While not always the case, PR skills are needed in order to deal with a crisis or bad publicity. Aspiring PR practitioners must complete a bachelors degree in public rel ations, communication, journalism, or some other related degree track. Training is usually on the job, although professional organizations offer additional training opportunities. No certification is required, but certifications in public relations do exist and can help you stand out in a competitive field. Types of Public Relations Skills Communication A publicist needs to write captivating content for clients, frompress releasesto magazine articles to blog posts. With the possible exception of blogs, this content must be designed to appear in venues that the client does not own. The content must, therefore, appeal, not only to the reader but also to the prospective publisher - the editor of the magazine or newspaper that decides whether to run the piece. With website content and blog posts the objective is for users to read, engage, and share within their own virtual network at a rapid rate. The text must not only communicate the clients homilie in a compelling and engagi ng way, it must also serve the needs of the publisher. Technical perfection in writing is not enough the homilie and content must be relevant and interesting. Written CommunicationWebsite CopyVerbal CommunicationSpeech WritingPresentationPromotionPress ReleasesEditingEditorial OpinionsJournalismLogical ThinkingMedia OutreachMedia RelationsPublic Speaking Social Media PR practitioners must be familiar with all forms of social media currently in use - a list that is constantly changing. Since social media platforms vary widely in terms of how they function and to whom they might appeal, each platform calls for different strategy. Some messages are simply better suited to some platforms over others. A good PR director not only knows which platform to use for what, but has theskills to use each platformto its fullest potential. TwitterFacebookRedditMediumInstagramPinterestSnapchatYouTubeLinkedInSocial Media GroupsVirtual CommunitiesSocial Media AnalysisSocial Media Releases (SMRs) Scheduled PostingContent MarketingContent Management Systems (CMS)Digital Marketing Research Public relations practitioners work with many kinds of clients in a wide variety of fields. To serve each client well, the practitioner must be able to get up to speed with the clients brand, industry, and market quickly. Deductive ReasoningInductive ReasoningPrimary SourcesSecondary SourcesSearch Engine ResearchLibrary ResearchInterview ResearchResearch Organization International Perspective An international, multicultural perspective begins with recognizing that not all people think in the same ways. Standards of polite behavior vary. Cultural symbols and icons vary. Tastes vary. A message that works well for one audience might alienate another. A good PR person appreciates and anticipates these differences and can research different audiences as needed or call in extra help. Fluency in multiple languages is a plus. Market ResearchAudience SegmentationEmotional IntelligenceDiversi tyCollaborationMultilingual Time Management Public relations specialists must be able tojuggle multiple clients and projects, all of whom expect to be considered important and needed their work to be completed as soon as possible. Mastering deadlines and prioritizing tasks are a must. Physical organization is also a must. Its a fast-paced, multifaceted job, and no one has time to lose paperwork or mix up names. SchedulingPrioritizingMultitaskingAttention to DetailProject Management Creative Thinking In this day and age, publicists have to be bold and creative to capture attention in a splintering market. That doesnt mean breaking the rules (though sometimes it means finding loopholes), but it does mean knowing when to take risks, and it meansthinking creativelyin ways nobody else has thought before. BoldTroubleshootingBrainstormingProblem SolvingCollaborationTactBearingProactiveStress Tolerance More Public Relations Skills FlexibilityInitiativeMotivationReliabilitySelf-D irectionTeam PlayerAccount ManagementBrandingBrand ManagementBusiness StorytellingBudgetingTask ManagementClient RelationsEvent PlanningAnalyzing TrendsCold CallingNetworkingNewslettersRelationship ManagementStrategic PlanningStrategic ThinkingMicrosoft OfficeAdobe Creative SuiteCustomer Relationship Management (CRM)Search Engine OptimizationMarketingSalesWebsite DevelopmentGraphic Design How to Make Your Skills Stand Out Add Relevant Skills to Your ResumeUse the job posting to guide the way youbuild your resumewith some of the skills listed above.Highlight Skills in Your Cover LetterMany PR jobs revolve around events and projects. In your letter, highlight a couple of key projects that demonstrate your PR skills and how they are relevant to the job opening.Use Skill Words in Your Job InterviewPR work can be unusual, fun, and stressful. Employers often need to know that you can handle a variety of unanticipated circumstances. During interviews for a PR job, be prepared to explain ho w youve employed many of the skills above to solve problems, reach goals, and manage expectations.

Top 8 sleep myths that can harm your health

Top 8 sleep myths that can harm your healthTop 8 sleep myths that can harm your healthHumans spend roughly one-third of their lives sleeping. Despite this, sleep still remains something of a mystery.However, we do know that sleep is deeply connected to our well-being, mood, and health.A night of bad sleep means more than just being grumpy in the morning. In the short term, it can mean poor performance at work or school. But chronic sleep deprivation can lead toserious health problemsincluding increasing a parties risk of heart attack and early mortality.Sleep scientists say that more needs to be done to educate the public about healthy sleep behaviors - and dispel rumors about unhealthy ones.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreA new study published in the journalSleep Healthis doing just that by taking on pervasive sleep myths and debunking them.In their study, researchers put toge ther an exhaustive list of misconceptions of sleep and narrowed them down to 20.The myths were ranked according to two different characteristics how false they were and their potential impact on public health.These are the top eight most harmful sleep myths from that list.Myth 1 Many adults need only five hours or less of sleep for general healthResearchers rated this myth as having the most potential harm on public health by far.Habitual sleep deprivation is associated with diverse andfar-reaching health effects and none of them are good.Sleep deprivation will affect your heart (increasing risk of hypertension and heart attack) and your mind (decreasing cognitive functioning and increasing risk of depression). Risk of diabetes and obesity also increase.For adults,the Centers for Disease Control and Prevention (CDC) recommendsbetween seven and nine hours of sleep per night, and there really isnt a shortcut to get around it.There may be variability in how much sleep an individual nee ds but I dont know that in an individual you can change that very much. I think you can get used to less sleep, but youre getting used to being miserable, saidDr. Steven H. Feinsilver, director of the Center for Sleep Medicine at Lenox Hill Hospital in New York City. Feinsilver was notlage affiliated with the research.Myth 2 Watching television is a good way to relax before bedYoure probably already aware that this one is a no-no. And it goes for more than just television. Cellphones, tablets, and all kinds of personal electronics are not a good idea when youre getting ready for bed.Researchers have increasingly focused onblue light emitted by screensand its effect on sleep and negative sleep-related health outcomes.Beds are for sleeping, with one exception. Watching television and the internet are not it, said Feinsilver.Myth 3 In terms of your health, it doesnt matter what time of day you sleepOur bodies tend to follow a natural rhythm of wakefulness and sleep that is attuned to s unrise and sunset for a reason.However, due to our careers, families, and social lives, we dont always do our sleeping during the night.While some missed sleep here and there isnt necessarily a big deal, shifting your sleep schedule long term isnt healthy.The study authors write that individuals who work night-shift jobs often experience circadian rhythm desynchronization and lower quality sleep. They also have a higher risk for health outcomes including depression and diabetes.Timing of sleep is important, said the studys author Rebecca Robbins, PhD, a postdoctoral fellow at NYU School of Medicine in the Center for Healthful Behavior Change, Thats why we see health risks cluster among individuals who work on shift schedules.Myth 4 Lying in bed with eyes closed is almost as good as sleepingYou may feel like youre getting sufficient rest lying in bed, even if you cant quite get to sleep, but researchers rated this myth as majorly false as well as potentially harmful.Everything from y our brain to your heart to your lungs function differently when sleeping compared to being awake. If you know youre awake, the rest of your body does too.One is either sleeping or awake with little overlap, write the authors. Available evidence is showing that cognitive activity when a person is sleeping is distinctly different from wake with eyes closed.Myth 5 Being able to fall asleep anytime and anywhere is a sign of a healthy sleep systemA healthy sleeper actually takes a couple of minutes to fall asleep. We do see that if people fall asleep right away that can be a sign that they are not getting quite enough sleep, said Robbins.Yes, it may seem like a gift, but falling asleep instantly, whether on an airplane or in a boring meeting, could actually mean that youre sleep deprived.Feinsilver even calls this myth dangerous, because it minimizes the idea of excessive daytime sleeping as being bad for you or being a sign of something thats bad for you.Myth 6 Alcohol before bed will i mprove your sleepA Pernod digestif after dinner. A nip of brandy before bed. Some of grandpas old cough medicine. Whatever your poison, it wont help you sleep any better. In fact, it will likely make you feel worse the next day.Not only is that tremendously wrong, but its also pretty dangerous. Its really terrible for sleep, said Feinsilver.He also notes that a nightcap can alsocause sleep apnea or make it worse.Myth 7 Your brain and body can learn to function just as well with less sleepBetween work, friends, and family, who has time for a full nights sleep?Its just this common belief that if you try a little bit harder, you might be able to survive the consequences of insufficient sleep. You just adapt a little bit more or you have another cup of coffee and youll be able to get by and power through. We hear that all the time, said Robbins.However, its just not true. As much as wed like to think we can train our bodies to need less sleep, the science says the opposite.All of the ev idence shows, without a shadow of a doubt, that chronic insufficient sleep, of five-six hours or less, is associated with a host of unfavorable consequences, she said.Myth 8 Although annoying for bed partners, loud snoring is mostly harmlessLoud snoring is actually one of the most common symptoms of sleep apnea, a disorder in which an individual can actually stop breathing while asleep.Chronic loud snoring can indicate that the airway is being blocked at night. But not all snoring is a sign of sleep apnea.Sleep apnea affects quality of sleep. Soif you snore loudly and you suffer from fatigueor sleepiness during the day, those symptoms together could mean you have it.Individuals with other health conditions including being overweight or obese, having high blood pressure, or being a smoker increase the risk of sleep apnea.The bottom lineIn a new publication, researchers say that common misconceptions about sleep can lead to unhealthy sleep behaviors. To fight back against behauptung s leep myths, they debunked 20 of the most common of these myths, including things like watching television before bed is a good way to relax, and adults need five hours or less sleep for general health.Sleep quality is associated with both positive and negative health outcomes. Researchers hope that by debunking these myths, individuals will gain a better understanding of sleep and improve their own sleep behaviors, thereby also improving their health.We believe that these myths are one reason that the population hasnt yet warmed to the idea of making sleep a priority, said Rebecca Robbins, PhD, a postdoctoral fellow at NYU School of Medicine in the Center for Healthful Behavior Change.If we dont do the intervention work or the public health campaign work to annihilate these myths or address them head on, debunk them, and help people realize and kind of motivate to put into practice the evidence-based behaviors, were limiting our potential for good sleep and ultimately good health, s he said.This article first appeared on Healthline.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

New report says aspirin isnt as good for heart health as they thought

New report says aspirin isnt as good for heart health as they thoughtNew report says aspirin isnt as good for heart health as they thoughtIf youre one of the millions of people who pop an aspirin daily for preventative heart health, many of you can stop now, Harvard researchers reported earlier this week.Taking a daily, low-dose aspirin is part of and continues to be the program for people who have already had a heart attack or been diagnosed with heart disease.But for everyone else, the guidelines have changed, after three major clinical trials exposed a risk of bleeding from daily aspirin use. In a report published earlier this week, researchers from Beth Israel Deaconess Medical Center revealed new 2019 guidelines for aspirin use.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreOlder adults (70+) who dont have heart problems taking aspirin daily for preventative reasons is unnecessary.For y ounger people 40-70 who may be at some sort of risk, its on a case-by-case basis in other words, see your doctor.Aspirin is still recommended daily for those who have had a heart attack.The latest data from Harvard in 2017 foundthat 29 million people 40 and above were taking aspirin daily even though they have no known heart disease. The information came from a study from Harvard and Beth Israel Deaconess Medical Center. Interestingly, they found that 6.6 million of these aspirin-takers who doing it on their own, not under the recommendation of a doctor.And nearly half of people over 70 who dont have heart disease - estimated at about 10 million - were taking daily aspirin for prevention, the researchers reported in Annals of Internal Medicine.Its a serious case of confusion what aspirin can do, what it cant, who needs to be taking a daily dose and who doesnt.Study co-author, Stephen Juraschek, MD, Ph.D., a primary care physician at BIDMC, cautions that these findings are appli cable to adults who do not have a history of cardiovascular disease or stroke. If you are currently taking aspirin, discuss it with your doctor to see if it is still needed for you.

Job Search Tips for Introverts

Job Search Tips for IntrovertsJob Search Tips for IntrovertsFor introverts, job searching comes with a unique set of challenges. After all, introverts notably feel sapped after group gatherings, are frequently described as reserved, and can struggle to make small talk. This combination of characteristics can make vorstellungsgesprching, in particular, difficult for the personality type. If this description sounds familiar, you may be an introvert yourself. As with any job seeker, finding a work environment and job thats comfortable and allows you to flourish is important for your happiness and success. Get advice for navigating through every step of the job application process, from cover letters to interviews, as well as tips on how to identify jobs that are introvert-friendly. How to Identify a Job Thats Right for You Laurie A. Helgoe, author of Introvert Power Why Your Inner Life Is Your Hidden Strength, writes that any environment that consistently leaves you feeling bad abou t who you are is the wrong environment. Its important for introverts to find a company culture and work responsibilities that fit well with their personality. Work can be challenging, but should not make you feel miserable. As You Search, Look Carefully at ?Listings for Clues. The job and company description, as well as the requirements mentioned in the posting, often reveal a lot. Does the listing describe employees as working and playing hard? Or does it mention a weekly employer-sponsored social get together? Introverts often avoid group gatherings, preferring solitude or one-on-one socializing. Be aware that while participating in work-related social activities may be voluntary, opting out may limit your ability to flourish at the company. Seek Positions That Cater to Your Strengths ? As an introvert. Introverts do well working independently, but also typically flourish on collaborative projects. A listing looking for a team player might be a good fit. Jobs that need peo ple that are detail oriented are also ideal for introverts. Look for positions that are a strong match for your qualifications for a job. Emphasize Your Qualifications in Your Cover Letter In your cover letter, you will want to highlight your relevant experience and accomplishments. But a cover letter is also an opportunity to emphasize your particular personality traits and soft skills. As an introvert, you may do well working independently, have high attention to detail, and an ability to focus and get through even the more tedious aspects of a project. Give examples of ways these abilities or others have been beneficial to projects or employers. Preparing for an Interview as an Introvert Ward off interview jitters with advance practice and prep. Learn tips onhow to prepare for an interview as an introvert, including advice on scheduling interviews and how to answer unexpected questions. And keep in mind one major advantage introverts have in interviews typically, introv erts are excellent listeners. Use this ability to get a sense of the interviewers wants and needs for the job, and to tailor your answers accordingly. Interview Your Interviewer Regardless of personality type, you should always interview your interviewer. A job interview is not a one-direction conversation. Ideally, you will leave the interview with a clear sense of the responsibilities of the position, what you would do on a day-to-day basis, the structure of the team, and the company culture. As with your analysis of the job posting, look for signs that the position is a good fit for your personality.

Consultant Resume Example Reviews & Tips

Consultant Resume Example Reviews & Tips Ok, I Think I Understand Consultant Resume Example, Now Tell Me About Consultant Resume Example 5 should reveal that you deliver impact whenever youre part of teams. Additionally, it permits you to visualize which skills or achievements you wish to mention for the best intro. Noncredit classes may give you the chance to explore career choices and provide options to further your career. Some semester-long credit classes are co-listed with noncredit, which provides you with the chance to have a semester-long class without having to be concerned about a grade. Introducing Consultant Resume Example Usually, youd be asked to supply the fruchtwein crucial reason they need to hire you. Huge numbers of people have a desire to work at home and not simply because they would like to run their own company. In case the organization youre attempting to obtain a job with has an impressive history of success for a long length of time, odds are a traditional resume style might be best. Its simple to feel like short-term employment isnt likely to get you where you wish to be, when in actuality, it can help pave the way. To be able to evaluate if a candidate is a great fit for consulting work, the screener has to be insightful and have consulting experience. Your screener may have gone to the very same university or was from precisely the same country as you. Your resume screener wont know about your area. While showing off can be challenging to do, it is truly crucial for standing outand continuing through the procedure to land a consulting einstellungsgesprch. Then use the helpful writing tips to make your own CV tailored for the job which you desire. You want to learn if you experience an interview when possible. At the base of the page youll be able to read some advice for the work interview and how is the ideal way to approach it. To find out more on what it requires to be a Leasing Consultant, take a look at our complete Leasing Consultant Job Description. A Consultant might advise a single person, several folks, or entire departments of an organization. A Leasing Consultant can be known as a Leasing Agent. An effective Leasing Consultant is a person who delivers results by capitalizing on their assets. If you are searching for work for a Recruitment Consultant then you might have some prior experience within recruitment or a sales environment. This consultant resume is unique for a couple factors. Determine what consulting experience you would love to improve your resume. Also a consultant approach to learn to work on a team. Researching the company that you may be working for can be as simple as surfing the internet for the info. Examine the list of members at the local chamber of commerce and drive around local small business parks or industrial components of town so that youre able to list the businesses in your region. Otherwise, either get started obtaining it or consider ba ck-up choices. Established custom targets and objectives per client organization requirements. Consultant Resume Example Help It is insufficient to be competent in the several disciplines required of a Leasing Consultant. Sometimes the Leasing Consultant is going to be requested to lease an empty lot or cellular homes. In some instances, the leasing consultants should operate a property golf cart to show residences to possible customers. Not every impact must be quantified but consistently concentrate on the IMPACT of your work and not the PROCESS, an extremely common mistake. Specifically that work with clients to get the things that they need and the way to begin supplying them with what they require. All types of consultants share communication as a crucial portion of their responsibilities. Consult with our financial consultant resume example for the sum of detail you must include in the job experience section of your resume. The very first step towards crafting a consult ing resume that will help you get multiple interviews is to comprehend what top consulting firms are in reality searching for. Well that sort of position is extremely transferable and can be located in many industries, from insurance companies to hospitals. You also encounter different people on the job and as prospective buyers or sellers. One of the absolute most important pieces of beginning any work search is developing a detailed CV that highlights your qualifications and shows a hiring manager all of the special benefits you bring to the business.

Top Military Resumes Writers Tips!

Top Military Resumes Writers Tips A Startling Fact about Military Resumes Writers Uncovered Our customers decide what should or shouldnt be included in the last document. When you employ a professional writer to assist you with the application documents, the results will differ. The New Angle On Military Resumes Writers Just Released Even within your intended business, youre want to align your resume with the essentials of a particular job. Our Company is wholly conscious of needs about the transition professionals meet. When creating your military resume youll be concentrating on the ways your military experience can be readily transferred to a civilian job and possible employers will quickly observe the value that youre able to provide their company. Many firms supply free critiques, but they may be general in scope. The Military Resumes Writers Cover Up When writing your professional military resume, our aim is to elevate your personal price and make koranvers you are v ery competitive. You are able to read about the experiences other people shared, and that means you get an impression of the actual results youre likely to get. Youll also have to do plenty of research. Characteristics of Military Resumes Writers You dont need to be concerned about having a resume writer whos unaware of the role that youre applying for. Youre leaving the service and are confronted with the intimidating task of creating your resume. An army resume sample can be rather effective for assisting you to discover your voice in regards to resume writing. You need assistance with making a resume. Your Military Resume Writer will check with you throughout the resume preparation procedure to make sure your most relevant abilities and qualifications arrive at the forefront. Writing a simple resume is an obligation for each and every man or woman who would like to get the wanted job. Empire Resume cares about assisting you to secure work and ensuring your transition g oes smoothly. Top Military Resumes Writers Choices When it has to do with completing a CV, its quite hard to come across a mora elaborate task than writing an army resume. Military is quite a specific field, and usual advices about how to craft an ideal resume may not get the job done here. Wherever youre in your career, were here to assist. You may use the great training and experience youve received during your military career to display your accomplishments in your resume. Military Resumes Writers Ideas When applying for work, its advisable to phone in advance and learn if the business youre applying to scans their resume submissions. In the event you worry you might fail, theres always professional military resume help, prepared to serve your requirements and create an effective CV Scannable resumes need specific page designs because computer scanners cant read certain products. In virtually all cases, the response is yes. The Basics of Military Resumes Writers Cover letters, unlike any resumes, typically need a great deal more customization to the comprehensive company which youre trying to find. For example, a lot of resumes now are digitally scanned, and relevant search phrases and keyword phrases finally have to get included, or so the scanner will pick them up and move the resume forward. Our sample military resumes can help you realize what exactly recruiters are searching for in your resume.